by N. Vasiljevic  ·  March 11, 2020

William Hill allows punters to place bets in one of 2,700 betting shops as well as online. Britain’s favourite bookmaker has been around for over 80 years and has managed to maintain an excellent reputation in the betting industry to the present day. Licensed by the UK Gambling Commission and the Government of Gibraltar, William Hill is also a member of ESSA. When it comes to the overall betting experience at William Hill, UK punters are in for a pleasant surprise. Aside from the outstanding William Hill mobile app – one of the best betting apps UK punters are laying wagers on – this bookmaker is known for offering top-notch odds across all markets, along with free live streams, the option of cashing out early, and much more.


The William Hill sports betting app is among the best iOS betting apps. To download the William Hill app, iPhone, iPad, and Apple Watch users should visit iTunes. Punters who need the William Hill app for Android can get the official app from the William Hill mobile site. Here, they’ll also find an instructional video on how to download and install Android betting apps.

However, the William Hill mobile betting app is not supported on all mobile devices. Betting enthusiasts who own a mobile device that is not compatible with the can enjoy all the benefits that come with the bookie’s sports app by visiting the William Hill mobile suite.

Other gambling and gaming products

Aside from the William Hill betting app, users can now enjoy their favourite casino games no matter where they are thanks to the William Hill casino. For players looking for an unforgettable gaming adventure in a casino app, William Hill has four separate casino apps on offer.

Casino application

The William Hill casino app features an excellent selection of roulette, blackjack, and slots games, and is available for both Android and iOS users. Currently, new users of the app can get a £300 welcome bonus on deposits of £30 or more with a 30x playthrough requirement.

Live casino application

Compatible with both iOS and Android devices, as its name suggests, this app is all about a real-life casino atmosphere that is complemented with streams in high definition. Users who download this app can play top roulette, blackjack, baccarat, and poker games in one of the three casinos, namely Macau, Vegas, and Mayfair – all the while chatting with spectacular live casino dealers.

Casino club application

With this app, William Hill customers can play various casino games on Android as well as iOS devices. Comp points can be earned while playing over 300 slots, table, and jackpot games. These comp points can be redeemed for different prizes through the casino’s VIP loyalty programme. At this time, there’s also 150% match deposit bonus and 50 free spins.

Available Games

The last one in the series of casino apps is the games app which features about 400 casino games, including 20p Roulette, Rainbow Riches, and Top Cat. New games arrive at the casino every week, so players will never run out of options to try. Moreover, there’s a bookmark option that allows for lightning-fast access to users’ favourite casino games, available for iOS as well as Android users.

Poker application

Poker fans will be thrilled to know there is a dedicated app for poker. Using this William Hill app, poker players can join various poker tournaments and multi-table events, as well as take advantage of exclusive freerolls and jackpots. Texas Hold‘em and Omaha are only two of the many poker games available. The app can be downloaded on Android and iOS devices, and there is a generous welcome offer for new customers.

Bingo application

This William Hill mobile app features about 150 bingo games and 22 bingo rooms including Bingo Bowl and Day at the Races. Ticket prices start from as low as 1p. Apart from bingo games, both Android and iOS users can play over 150 slots. Finally, at the time of writing this review, we also came across a 400% welcome bonus for new players.


Top casino games like slots, table, jackpot, and card games are all available in this app. On top of that, there are games that are not to be found anywhere else. As new players, we were eligible for the ‘buy-in with £10, play with £40’ promotion. However, this is an iOS-exclusive app, and Android users can play Vegas games from their mobile browser.

Plus Card

Apart from all the great apps this bookmaker has on offer; customers can also use William Hill’s Plus card. With this card, punters can cash-in their in-store bets via a mobile device as well as place bets in shops with funds they have online.

What makes it stand out?

The William Hill app for sports betting is one of the top choices on the mobile market right now, guaranteeing an impeccable betting experience with live streams, live in-play betting, and the option of controlling your bets with the cashout feature. William Hill football fans will surely like all the football coupons the sports betting app has on offer as well as the 4 Means More promotion. This and a couple more features is why this app ranks highly on our list of the best UK football apps.

Punters can bet on pre-match markets, but the live in-play betting is where William Hill excels at. Offering hundreds of in-play markets, fans of live betting can get the best-quality odds at William Hill. The app also features a comprehensive scoreboard, so in-play betting enthusiasts know what’s happening at any given time.

Moreover, William Hill customers can watch live video streams for football, horse races, tennis, and other sports. The only requirement for using the live streaming feature is to place your bet using the app, and you’ll then be able to watch live sports.

Finally, using the William Hill app, punters can not only cash out their bets while they’re still winning, but they can also use the app’s partial cash-out feature. The partial cash-out option allows punters to cash out a part of their initial stake and see what will happen with the remaining bet amount.


There are plenty of bonuses available to app users, so head to William Hill, log in or register if you haven’t already, and claim them now!

The welcome offer for new William Hill app users is available until the end of 2018. To be eligible for this promotion, customers should make their first bet of at least £10 on selections with single/cumulative odds of 1.5 or higher. Each way bets also count as qualifying bets, but the minimum stake for this type of bet is £20.

Only players from the UK, Ireland, Guernsey, Isle of Man, and Jersey qualify for this promotion. They should also use the promo code ‘C30’ while making a deposit, and the following payment options don’t qualify for the promotion – PayPal, Skrill, Skrill 1 Tap, Pingit, PaySafe, Neteller or Envoy. Players who meet all the requirements for this promotion will get £30 in free bets (3x£10).

Payment options

William Hill app users can make a deposit and withdraw their winnings via credit, debit, and prepaid cards, as well as e-wallets, cash vouchers and transfers, and online banking services. The quickest way to both deposit and withdraw funds is via William Hill’s CashDirect voucher. With this payment method, the minimum and maximum limits are the same for both deposits and withdrawals, i.e. £10 and £5.000, respectively. When it comes to other available payment options, deposit and withdrawal times, as well as the minimum and maximum limits, vary from one payment method to another, and all of them are listed on William Hill’s payments page.

Restricted countries

Users from Spain, Australia, and Italy can open an account at country-specific William Hill websites. Otherwise, the bookmaker has specific restrictions when it comes to some of its products and services. For example, residents of Ukraine are restricted from playing at the William Hill poker and casino sites, but they can use all other William Hill products. To find out more about these product-specific exclusions and see the full list of territories that cannot open an account on William Hill, go to the William Hill country restrictions page.

Customer support

William Hill offers a variety of communication channels their customers can use to reach them – live chat, email, phone, or social media. The live chat support is by far the fastest way to contact the support team while the website’s email support is less efficient in this regard.


The William Hill app offers fast and fun in-play betting experience to punters who enjoy betting on the move. The only flawed aspect might be the mobile bonuses; and when we say flawed, we mean there aren’t many of them. Otherwise, all aspects of the William Hill app, including early cashouts, odds quality, and live streaming, qualify the app as one of the industry’s best.

Welcome Bonus Terms and Conditions

New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.