New Betting Sites

Over the last few years, the worldwide betting market has increased exponentially, as more and more people come to understand the benefits of web-based sports betting. Market shifts are also underway due to the appearance of multiple new betting sites.

This knowledge page serves the purpose of providing readers with a definitive list of the world’s best new betting platforms. The following betting sites were ranked via a complex methodology focusing on market presence, licensing, reputation, game selection, betting instruments, platform compatibility, bonuses, payment options, security, fairness, and customer service. Thus, we aim to be your one-stop shop to discover the world’s best new betting sites.

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9 New Betting Sites UK - June 2024

Welcome Bonus
Key Features
  • checkTop customer care
  • checkFast markets
  • checkLoyalty programme

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply.

  • checkBetting Limits
  • checkWide Slots Selection
  • checkDepth of betting markets

Welcome Bonus Bet – Bet £10 Get £20 terms. This offer is for new sports customers only and is available once per household. Max. Bonus Bet amount £20. Minimum wagering on the sport to activate the Bonus Bet is £10 (which can be achieved from a Min deposit of £10). Offer valid only to customers wagering on sport £10 or more and make a qualifying bet in accordance with the Bonus Bet Specific Terms and Conditions below.. 1st Place Prize: £1000. Prizes granted up to 48h after the tournament ends. Bonus Bet does not contribute towards the leaderboard. Click to see full T&Cs

  • checkPlenty of sport-specific promotions.
  • checkWide range of payment methods
  • checkIn-play betting

New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Terms apply.

  • checkGreat welcome offer
  • checkVariety of payment options
  • checkSafe and secure

New UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.

  • checkPlenty of sports to bet on
  • checkSport-specific promotions
  • checkIn-play & pre-match betting

New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.

  • checkRich sportsbook
  • checkCasino games
  • checkPlenty of promotions

New Players Only. UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.

  • checkSeveral promotions
  • checkGreat in-play markets
  • checkHigh-quality platform

If your account has Sportsbook losses at the end of your first day’s betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you’re guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only |

  • checkGreat game selection
  • checkVariety of Payment Options
  • checkAppealing design

New Players Only. Max. Free Bet Token amount £10. Minimum Deposit is £20. Minimum wagering on sport to activate the Free Bet Token is £20.made Bet on odds of over 2.0 (1/1). This bet must be settled within 14 days of bet placement. Terms apply.

  • checkTop security
  • checkCompetitive Odds
  • checkMulti-view capability

New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Terms apply.

How We Rank the Market’s Best New Betting Sites

As part of our ranking process, we make use of a complex methodology that we’ve perfected over the last couple of years. Here’s a brief overview of the main aspects that are taken into consideration when reviewing betting platforms.

Licensing and Reputation

We are firm believers in the idea that non-licensed betting websites have little to no worth, given the fact that there’s no regulatory oversight. With this in mind, we have only ranked new bookmakers that are holders of at least one gambling license. Since we’re mainly targeting the UK betting market, we have only included betting sites that are licensed by the UK Gambling Commission. 

Reputation is also a very serious factor. A single far-reaching scandal can render a betting platform obsolete due to lack of trust. As such, we have verified each of the new UK bookmakers mentioned below to ensure that they have not been involved in scams, frauds or other shady practices.

Welcome Bonuses and On-Going Promotions

At this point in time, most of the world’s betting sites have introduced welcome bonuses alongside a series of on-going promotions. Some are yet to embark on this wagon, so we have excluded such platforms from our list of new sport betting sites. We have given priority to bookies that offer above-average welcome bonuses, but have included a few sites with average bonuses because of their other features. 

For the sake of perspective, the average welcome bonus for new betting platforms is a free bet worth £10, which is generally obtained after making a deposit of at least £10. As highlighted below, some new betting websites offer bonuses as high as £20 or even £50. Terms and conditions do apply. Many platforms impose minimum wagering requirements, meaning that the bonus can be unlocked only after players make a series of bets.

Betting Experience

Our ranked providers have invested considerable time and resources into crafting a betting platform that’s bound to guarantee an entertaining user experience. As such, the latest betting sites have introduced multiple betting instruments that facilitate complex bets with high potential returns. Some websites even have a live streaming interface that takes the betting experience to the next level. We also appreciate sites that feature in-play betting, meaning that users can wager throughout the duration of specific games. 

Finally, a positive betting experience goes hand-in-hand with support for multiple sports.

Game Odds

Each betting platform will have its particular game odds. These odds are used by old and new sports betting sites as a representation of the probability of a specific outcome. Events with high probability will yield lower pay-outs, whereas those less likely to happen will generate better profits. Great odds are those that offer slightly higher pay-outs for relatively-likely events. Our ranked list includes betting platforms that offer some of the market’s best odds.


Many people fail to consider reliability when choosing new online bookies. As such, we’ve kept a close eye on platform reliability, to determine whether high traffic volumes, maintenance, bugs, or cyber-attacks affect the user experience. Reliable platforms often have a 99% up-time, which is especially relevant during game tournaments when thousands of bets are made every hour.

Platform Compatibility

By design, most websites are compatible with desktop computers and laptops running Windows or Mac OS. However, in the case of new betting sites, UK and international players find a lack of mobile support unacceptable. Thus, we’ve mainly focused on ranking platforms that offer a pleasant mobile experience. Some of our ranked providers even have Android and iOS apps, which take mobile-based betting to the next level.

Payment Options

Good betting sites must support a handful of payment methods, given the fact that nowadays, people use tons of different systems to send and receive money. Today’s top new betting sites must support debit cards, bank transfers, and at least one alternative payment method like PayPal, Neteller, Skrill, or PaySafe. 

However, supporting dozens of deposit and withdrawal options is not enough. Payment processing should be fast, thereby leaving aside any unwarranted delays. It is understandable that betting sites may have to impose minimum limits, yet anything higher than £10 is undesirable.

Customer Support

Brand new betting sites should invest time into resources into ensuring that they have a proficient customer service team. Despite being well-designed from the ground up, betting platforms are bound to deal with customer issues, bugs, unprocessed bets, or delayed payments every once in a while. With this in mind, customers should have 24/7 access to a support team that’s knowledgeable and efficient when dealing with user tickets.

How Do New Betting Sites Stand Out and What’s Next? 

Newer betting platforms tend to be future-oriented while taking into account most of the market’s current trends. With this in mind, customers can expect improved mobile compatibility through native apps that facilitate efficient betting on the go. 

New platforms also tend to integrate innovative features and betting instruments that can offer a streamlined and even more profitable experience. Similarly, new betting companies place an extraordinary focus on customer attraction and retention. Such efforts are usually translated into higher welcome bonuses, excellent on-going promotions, support for numerous sports, and great customer service. 

We also appreciate the design language of modern sites, which is simplistic and sleek, while facilitating seamless navigation through the platform’s features. This is a recurring problem with some of the older sites, as opposed to new betting apps. In the case of old-school platforms, users often face difficulty when browsing through the plethora of betting tools. A simplistic approach is ideal when designing such platforms since migrating to a new website should not entail going through a complicated learning curve. Similarly, this argument also applies to payment/user/gameplay policies, which should be standardised across the market.

Customer attraction and retention are also aided through personalisation. The best new bookmakers are known for implementing tools that understand user behaviour and modify the site to better cater to a specific user’s needs. For instance, there’s no purpose in displaying 10 sports on the home page, if a specific customer only bets on football.  Rather, in this case, it’s better to target the right content—such as the current football leagues that can be bet on, or specific betting instruments that may lead to a better experience. 

In the future, betting websites will likely implement advanced AI and machine learning protocols that can further personalise the user interface.

Reviewing the Top New Online Bookmakers

It is our strong belief that each of the following bookies can guarantee an entertaining and profitable betting experience. Many of these platforms already serve tens of thousands of users every day, while some are certainly newer but deserve the same recognition. 

Each of the reviews is structured in several sections, meant to emphasise the main aspects worth your consideration. Our market understanding compels us to believe that English players will certainly come to appreciate this selection of new sports betting sites for the UK.


Betiton was founded in 2020 and has already attracted quite a bit of popularity thanks to its modern design, esport support, and large catalogue of betting features. It’s licensed by the UK Gambling Commission, so it’s an excellent choice for UK players.

Game Selection and Platform Compatibility

The platform has a vast sports selection, including but not limited to football, horse racing, tennis, basketball, darts, ice hockey, boxing, and more. As mentioned earlier on, this new UK sportsbook also has a cool esports betting section

Betiton is compatible with desktop and mobile devices. Android and iOS users can easily access the service through its mobile-friendly website. However, users who would rather bet via a native app are left with no choice at this time. It is quite likely that the development team will release a mobile app in the near future. 

Bonuses and Promotions

New players will be able to obtain the Betiton welcome bonus by following a simple procedure. To access the £10 free bet, players must first deposit £10. Once the reward is given, a bet of over £15 at an odd of at least 1/1 has to be placed to be able to withdraw the bonus. 

In an effort to retain players over the long-run, Betiton has also promised that it will often run promotions. Thus, a series of extra features and gifts will become unlockable using the Betiton bonus code. 

Payment Options

Deposits and withdrawals can be made via multiple payment methods, including debit cards, bank transfers, PayPal, AstroPay, and Skrill. There’s a minimum limit of £10 for all transactions. Processing takes anywhere between a few minutes and up to a few days. 

Security and Fairness

To help ensure user safety, multiple security protocols have been implemented. We always recommend that bettors use complex passwords and 2FA, especially when dealing with new online bookmakers in the UK or worldwide. Since Betiton is licensed, game fairness is ensured through third party checks. Failure to comply with the legal standards will lead to a loss of license. 

Customer Support

Betiton’s customer service team has proven quite professional when it comes down to answering user tickets. The downside here is that the team is not available nonstop, unlike some of the other brand new bookies.

Mr Play

While Mr Play was established in 2019, we cannot fully regard it as one of the new betting sites. Its operator has over ten years of experience on the betting market and has mostly managed to maintain a spotless reputation. The UK Gambling Commission licenses the platform.

Game Selection and Platform Compatibility

Betting enthusiasts will be able to find support for multiple sports when accessing Mr Play. The platform has integrated numerous betting instruments, thus providing users with an all-inclusive betting destination. With an excellent market depth and good odds, Mr Play is undoubtedly worth a try.

The bookie’s website can also be accessed via mobile devices. Good optimisation makes mobile betting a breeze. Unfortunately, a native app is not offered. 

Bonuses and Promotions

The Mr Play welcome bonus consists of a £10 free bet which can be accessed after depositing £10. Wagering requirements apply—the bonus must be used within two weeks to make a bet with odds of 1.8 or more. Every once in a while, the bookie also runs promotions, especially during tournaments. Betting enthusiasts will be happy to know that they can also access the occasional Mr Play bonus code that can unlock a free bet. 

Payment Options

Mr Play supports numerous payment options, including debit cards, Skrill, Neteller, ecoPayz, Paysafe, Trustly, GiroPay, PayPal, and more. There’s a minimum deposit/withdrawal limit of £10 for most payment methods. Lastly, processing usually takes a few hours, yet bank transfers may take a few working days. Such is the case with most of the UK betting sites new to the market. 

Security and Fairness

To keep safe while betting on Mr Play, customers should set up a strong password and never bet more than they can afford to lose. It’s also wise to use a pseudonym and refrain from sharing personal information. Mr Play is a registered bookie, so fairness is not a concern.  

Customer Support

Mr Play’s professional customer service team can be contacted via phone, email, and live chat. Unfortunately, the team is not available 24/7.


InfernoBet is one of the newest websites ranked here. It was established in June 2020 and is licensed by the UK Gambling Commission. This new bookmaker offers most features that one would expect from a good bookie.

Game Selection and Platform Compatibility

As expected from a betting platform that’s owned by a reputable operator, InfernoBet provides support for numerous sports. The bookie offers multiple advanced betting instruments, most of which can be leveraged to make smart and complex bets. An in-play betting feature is also provided. Unfortunately, there’s no support for live streaming sporting events via this platform. 

The website can be accessed from mobile devices, as it is well optimised for this purpose. A native app does not exist at present. 

Bonuses and Promotions

The InfernoBet sign up offer grants new players a £10 free bet once they deposit £10. Terms and conditions apply—the free bet should be placed on an event with minimum odds of 1.5. The winnings must then be wagered ten times to unlock the withdrawal feature for the welcome bonus. Just like most of the other bookies on the market, loyal players are rewarded with various InfernoBet promotions and bonuses. 

Payment Options

Deposits and withdrawals can be made via debit cards, PayPal, Skrill, Neteller, and PaySafe, amongst other methods. Processing times vary between a few hours and up to five days. There’s a minimum payment limit of £10 imposed on most methods. 

Security and Fairness

Bettors who take security precautions should never be affected by an incident while playing on InfernoBet. So far, the bookie has an untarnished reputation when it comes down to betting fairness. Luckily, this is the case with most of the licensed new football betting sites

Customer Support

User inquiries are processed via live chat and email. The support department is prompt and professional, yet the team is not available 24/7.


SponsioBet is yet another new betting platform that has attracted quite a bit of user popularity. It was established in 2020 and is licensed by the UK Gambling Commission.

Game Selection and Platform Compatibility

SponsioBet supports most of the world’s popular sports and their afferent leagues and tournaments, similar to most other betting sites new to the market. Upon accessing the platform, users will find a betting interface that’s feature-packed. Good market depth and above-average odds are offered. 

While there is no standalone native app for SponsioBet, the website has been optimised for mobile users. If the bookmaker continues its upward popularity trend, a mobile app will likely be developed. 

Bonuses and Promotions

In an effort to attract new users, the platform offers a £10 free bet that’s accessible after making a £10 deposit and wagering it according to specific rules. The SponsioBet sign up offer fails to position itself above the market average.  

Payment Options

Deposits and withdrawals can be made via debit cards, Skrill, PayPal, Neteller, Zimpler, EcoPayz and Trustly. Processing times vary between a few hours and a few days, depending on your payment method of choice. There’s a minimum limit of £10 that applies to both deposits and withdrawals. When making a deposit, a SponsioBet bonus code can be entered to unlock extra perks. 

Security and Fairness

To stay safe while playing on SponsioBet, it’s best if users use a pseudonym and a strong password when creating their accounts. Similarly, it’s best not to give out personal information. Fairness on this site is guaranteed through its license.

Customer Support

The bookie’s customer service team can be contacted for several hours every day, via live chat or email.


Established in August 2017, QuinnBet is a fairly popular sportsbook that’s licensed by the UK Gambling Commission. Despite the low first QuinnBet free bet deposit, the platform has managed to attract quite a large number of betting enthusiasts. It has partnered up with market-leading providers, thereby offering a series of lucrative features.

Game Selection and Platform Compatibility

Our analysis has shown that QuinnBet offers most of the betting instruments that one would expect from a popular sportsbook. Players can place bets on most of the world’s sporting events. With a good market depth and above-average odds, customers of this new betting site can access a satisfactory return-to-player (RTP). The bet builder facilitates the creation of complex bets, whereas the live stream function ensures user entertainment. 

The bookie’s website is well-optimized for mobile-based betting. Furthermore, QuinnBet has also launched quality apps for iOS and Android devices, boasting the same options as the desktop site. 

Bonuses and Promotions

As mentioned in the introduction, the platform fails to offer a satisfactory free bet for new users. However, the gist of the QuinnBet sign up offer is not the free bet itself. Rather, new users can recover 50% of their losses (up to £25) during their first day. 

The bookie also runs promotions that current users can take advantage of. Prizes usually comprise of free bets or extra perks. 

Payment Options

Deposits and withdrawals can be made via debit cards, Skrill, and Trustly. PayPal and PaySafe are not supported, thus offering a competitive advantage to other new online betting sites. There’s a minimum payment limit of £10, and withdrawal processing usually takes less than 24 hours.

Security and Fairness

Our research suggests that QuinnBet has taken several safety and security precautions, such as implementing the 3D Secure Authentication protocol. So far, QuinnBet hasn’t had any fairness-related disputes. 

Customer Support

The customer support team is prompt and professional and can be contacted via live chat during their limited business hours.


BetRegal was launched in 2017, and despite lacking some features, it is a new UK sportsbook that’s appreciated by its customers. The platform is licensed by the UK Gambling Commission.

Game Selection and Platform Compatibility

This bookie offers a satisfactory collection of sports that users can bet on, alongside good market depth and a reasonable number of betting instruments. Regrettably, it lacks a bet builder and live stream service. 

There is no mobile app for iOS or Android users. A mobile version of the site exists, but it’s not perfectly-adjusted at this moment. 

Bonuses and Promotions

The BetRegal welcome offer consists of a £10 free bet that’s unlockable after new users deposit and bet £20. Terms and conditions apply, as the bonus has to be wagered a couple of times before withdrawal. Promotions are also offered every once in a while, especially during specific leagues and tournaments. As such, users can unlock free bets as well as other site perks. The rare, but existent BetRegal bonus code has the same effect. 

Payment Options

This bookie supports most of the popular payment methods, like debit cards, bank transfers, Skrill, Trustly, and SoFort Banking. Deposits are instant, whereas withdrawals take 3–5 days. 

Security and Fairness

As long as a platform implements good security protocols, incidents such as data breaches or fund losses are unlikely to happen. There’s still a risk associated with everything that we do online. Consequently, users should also take protection into their own hands. Never deposit too much money onto a new betting site, and always use a strong password. No fairness-related incidents have been reported for BetRegal so far. 

Customer Support

Most users appreciate this bookie’s customer service team. They’re prompt, professional, and available between 8 AM and 1 AM. Tickets can be submitted via the live chat function.


Ruby Bet was launched in 2019 with the goal of providing users with a straightforward, safe, and fun sports betting experience, similar to most of the other new football betting sites. It is currently licensed by the UK Gambling Commission.

Game Selection and Platform Compatibility

Support is available for multiple sports and their fixtures. Numerous markets are available for each sport, thereby generating a sufficient market depth. The platform is best suited for football, basketball, ice hockey, snooker, and volleyball. Betting instruments are plenty, although features such as a bet builder or bet exchange are missing.

The website is well-optimized for mobile users. 

Bonuses and Promotions

The Ruby Bet welcome offer is satisfactory, yet average. Users can unlock a £10 free bet after depositing £10 and fulfilling the wagering requirements. This bet is valid for only seven days, and cannot be accessed if the deposit is made via Skrill. 

Additional promotions take place during important leagues and tournaments. Terms and conditions continue to apply, and players can easily unlock at least one Ruby Bet free bet.  

Payment Options

Deposits and withdrawals can be made via most of the popular methods, including debit cards, bank transfers, Neteller, PayPal, Skrill, Trustly, and more. Deposits are processed instantly, whereas withdrawals may take anywhere between a few hours and up to a few working days. There’s a minimum limit of £10 for each transaction, which is the case with all new UK bookmakers. 

Security and Fairness

Ruby Bet is taking most of the necessary precautions to help ensure user safety and security. As Ruby Bet is a licensed betting platform, fairness should never represent an issue. 

Customer Support

The customer service team is accessible via live chat and email during its limited working hours. Responses to user inquiries are usually prompt and descriptive.

VStar Bet

This bookie was established in 2018 and licensed by the UK Gambling Commission. It’s well known for its esports betting interface, yet it lacks a number of desirable features.

Game Selection and Platform Compatibility

We’d love to say that VStar Bet is one of the best new horse racing betting sites in the UK. Unfortunately, horse race betting is not supported. Don’t let this turn you away, as the site still offers a good selection of sports, including football, basketball, tennis, cricket, volleyball, golf, and even esports such as CS:GO tournaments. The supported betting instruments are satisfactory, yet features such as live streaming or a bet builder are non-existent. 

There’s no iOS or Android app, but the VStar Bet website is optimised for mobile devices. 

Bonuses and Promotions

New users will be happy to access the VStar Bet welcome offer. Users who place at least £10 on their first bet get a £10 free bet. On-going bonuses and promotions are quite prevalent, especially in between tournaments or during slow days. In such cases, users can access free bets or extra perks.

Of course all of these promotions are subject to terms and conditions, so make sure to read the fine print if you want to be able to withdraw the winnings you made by placing VStar free bets

Payment Options

The main payment methods supported by this operator are Visa, MasterCard, PayPal, PaySafe, Trustly, and EcoPayz. Deposits are processed instantly, whereas withdrawals can take up to a few business days, depending on the preferred payment method. 

Security and Fairness

VStarBet is considered secure, but we always recommend that users implement their own security practices. As one of the newest bookies, VStarBet has not been involved in any betting fairness disputes, which is expected from all serious betting websites. 

Customer Support

The well-trained customer service team can be contacted for 16 hours every day, through email and live chat.

Wrapping It Up

Based on these aspects, newer betting platforms certainly deserve a chance. Despite their short-term market presence, they actively try to improve the quality of their services, while ensuring an all-inclusive gambling experience. Profits may vary, but entertainment is definite.

FAQ about New Betting Sites

What’s the best new online betting site in the UK?

The answer to this question depends mostly on personal preference since most of the new sites share similar features and policies. The differences are mostly cosmetic or concern different payment methods available and welcome offers. UK citizens looking for the best bookmaker should choose one with a good reputation, vast catalogue of games, market depth, multiple payment methods, and a professional customer support team.

What’s the best new betting app?

Most of the world’s new sportsbooks have launched betting apps offering a fully-fledged betting interface designed for mobile devices. No platform can be called “the best,” but granted, that’s all a matter of user preference. They share similar features so as long as the app itself is well optimised and the bookie offers all the sports you want to bet on, you can’t go wrong.

Are new betting sites trustworthy?

New platforms that are legal holders of a valid gambling license are generally trustworthy, despite only being on the market for a couple of months or years. However, to make an informed choice, bettors should consider a new site’s reputation and user reviews. Extra precaution doesn’t hurt, so it’s a good idea to spend some time doing research before betting.

What new betting sites give you a free bet?

First deposit bonuses have become the market norm, and it’s practically impossible to find a bookie that doesn’t offer them. These are usually given as credits which can be used to place one or more free bets. These bets usually come with terms and conditions attached; one frequent caveat is that the winnings from these bets usually have to be wagered multiple times before you can actually convert them to cash. New betting sites that fail to welcome new users with a bonus are bound to lose their potential customer base.