Affiliate Disclosure

Full transparency is core to everything we do at Betfy — and that includes how we make money.

How We Earn Revenue

Betfy earns income through affiliate partnerships with betting brands featured on our site. When you click a link to a bookmaker and sign up or place a bet, we may receive a small commission from that brand. This is industry-standard practice and is how we fund the research, data collection, and development behind Betfy.

What This Means for You

• Clicking affiliate links is free. It costs you nothing and doesn’t change your experience with the betting brand in any way.
• No personal data is shared. Affiliate tracking uses cookies — it doesn’t require you to provide any personal information to us.
• You’re supporting independent reviews. Revenue from affiliate links is what allows us to keep Betfy free, ad-free, and independent.

The Firewall Between Revenue and Rankings

This is the most important part: affiliate revenue never influences BetfyScore or rankings. Our scoring algorithm is based entirely on measurable data across 10 weighted categories. Whether or not we have an affiliate relationship with a brand has zero bearing on its score.

In fact, we publish our full methodology precisely so you can verify this for yourself. Every data point, weight, and formula is open.

We only enter affiliate partnerships after a brand has been reviewed and scored — never before. The review comes first, always.

Questions?

If you have any questions about how affiliate links work or want to verify our independence, reach out at hello@betfy.co.uk.