About Us

Betfy is the UK’s most transparent betting review platform. We built it because we were tired of “top 10” lists that were really just ordered by who paid the most. Every ranking on Betfy is powered by BetfyScore — a data-driven algorithm that no brand can buy their way to the top of.

What We Do

We independently review and score every major UK-licensed betting brand across 10 weighted categories and 50+ data points. From UKGC licence status and Trustpilot ratings to withdrawal speeds and odds quality — every factor is measured, weighted, and published openly on our methodology page.

The result is BetfyScore: a single number from 0–100 that tells you exactly how a brand stacks up, and why.

Why Trust Us?

• No paid placements. Rankings are determined entirely by BetfyScore. Brands cannot pay for higher placement, ever.
• Fully transparent scoring. Every sub-factor, weight, and data source is published. You can see exactly why Brand A outranks Brand B.
• Real data, not opinions. We aggregate Trustpilot reviews, app store ratings, UKGC records, and objective metrics rather than relying on subjective impressions.
• Affiliate-funded, not ad-funded. We earn commissions when you click through to a brand — but this never influences rankings or scores. See our affiliate disclosure for full details.

Our Mission

We believe UK punters deserve better than opaque “editor’s pick” lists. Our mission is simple: give every bettor the tools and data to make informed choices — and hold betting brands accountable through transparent, public scoring.

Get in Touch

Have a question, suggestion, or spotted something we’ve got wrong? We’d love to hear from you at hello@betfy.co.uk.

Please note: we cannot resolve disputes with individual betting operators. For operator-specific issues, contact the brand’s support team directly or escalate to the UK Gambling Commission.